How to increase sales with social media

[fatimahislam]

The impact of social media on purchasing decisions is undeniable. Therefore, knowing how to increase sales with social media is essential in your marketing planning.


Today, more than 68% of consumers follow brands on social media to stay informed about new products and access exclusive offers, according to the Sprout Social Index™ 2023.

This article explores six effective tactics to help businesses increase sales with social media.

How to increase sales with social media
1. Direct sales on social platforms

The rise in social media usage, with 53% of consumers UAE telegram data reporting increased use over the past two years, makes these platforms spaces for discovery and purchasing.

Integrating social commerce solutions, such as Facebook Shop or Instagram Shopping, allows brands to guide consumers from discovery to purchase efficiently.


Now comes Tik Tok Shop too, another social network that only continues to grow.

Increase sales with networks
Image: newsroom.tiktok.com



2. Maximize high-performing content

Analyze your own content that highlights products, promotions, and links to your website. Creating visual, easy-to-consume content is essential.

Use metrics like engagement rate and social traffic to identify which formats work best and turn them into business posts.


To have more accurate metrics, you can use specific tools for this, such as Sprout Social Media, Hootsuite and others That will undoubtedly help you increase sales with networks.


Image: Sprout Social Media



3. Conversational commerce

The combination of messaging and shopping, known as conversational commerce, allows consumers to make purchases directly from chat platforms.

This approach not only facilitates sales but also improves customer service, creating a more personalized experience.

Tools like Kommo CRM are good allies to centralize conversations in a single system and close sales more quickly.


Image: Kommo



4. Social listening to identify relevant topics

Social listening allows businesses to tap into public conversations and discover topics that resonate with their audience.

By combining these findings with content analysis and customer service channels, data-driven marketing messages can be developed.


Social listening is another point that cannot be missed if you want to increase sales with social networks.


5. Boost employee advocacy
Employee advocacy isn’t limited to B2C brands; B2B companies can also drive revenue through this strategy. Make it easy for employees to promote your brand on their social media channels, generating awareness and measurable ROI.

Why can advocacy help you sell on social media?
Advocacy is to advocate, to plead for someone, to defend. But remember that it should not be forced, because if it is forced, it shows!

6. Post at the right time

Determine the best times to post based on specific audience data.

You can use tools like ViralPost® from Sprout Social to optimize your posting schedule and increase exposure, or you can test posting at different times and pay attention to which schedule works best for you.