If you are unable to proceed collaboratively, using actual customer examples will allow those involved who were not involved in the creation to visualize it more smoothly.
So how should you go about creating a persona?
1. Clarify your target
First, clarify your target.
In addition to sorting out the industry and company size of your current netherlands telegram target, you should also sort out whether you need to adjust your target based on the current order situation, and which of your multiple targets you should focus on the most.
2.
When creating a persona, gather information to make the target defined in step 1 more specific.
Analysis from actual customers
Let's identify cases of customers who have actually purchased and concluded a contract with your company's products that would be useful personas. The thing to be careful about here is not to focus only on the contract contents such as "large customers", but to select them including the process up to the purchase and conclusion.
For example, is there reproducibility such as "a large project decided by the president's introduction"?
Of course, the contract contents and continuity status are important, but in order to approach potential customers who are a good match for your company's products but have not yet made a purchase or concluded a contract, it is useful to analyze cases from the targets defined in 1 that have undergone reproducible consideration and purchasing behavior and are expected to become loyal customers.