Are your SEO results fluctuating? We know the cause and the solution!

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several dips and increases in a short period of time. We bring you solutions on how to best stabilize your results in the coming period.
A large number of updates from Google
You may have noticed that Google releases several updates every year. In 2023, there were even four core updates, as well as updates for reviews, spam, and useful content. Core updates improve Google's understanding of relevance and authors based on user behavior.

From an SEO perspective , you’ve probably been honduras phone number data most affected by the useful content update, which focuses on SEO-first content. This is content that ranks highly for keywords and phrases that your target market searches for. This can lead to more website visitors and higher conversion rates.

The search results page (SERP) has also been changed. It now displays more clearly, for example, details about companies, discussion forums, courses, and vacation rentals. Google has also created new filtering for shopping searches and a Perspectives filter, which displays search results in a clear grid and only excludes AI-generated results.

Impacts of Google updates on search results
Search query intent
The first, real impact of Google's updates is the shift in search intent. Google is improving, refining, or changing its understanding of what the user wanted to find out with the search query. This functionality mainly affects short search queries. It is more complicated in the case of search queries that are asked for the first time, are new to the search engine, and therefore must first learn to understand them.