Great content and consistent posts are key to your entire social media marketing strategy —and not just on Instagram. Great content goes without saying, but consistency is often forgotten. One great post might get you a following, but now you’re the center of attention. People are following your content regularly, and if you can’t keep delivering what brought them to you, you’ll get unfollowed. So what should great content on Instagram look like?
Useful : relevant to your israel phone number data industry and your audience's needs. Tips, facts, news, ideas.
Thoughtful : it should speak to the visitors' values, lifestyle, and personality.
Interactive : interactivity makes you fun to watch! Polls, questions, live streams, contests, shared content.
Entertaining : attracts and holds attention. Attractive design, movement, emotion and humor.
Focus on fun
The fun factor is increasingly important. When Instagram revealed how its algorithm works last summer , it said it was shifting its focus to "full-screen, immersive, fun, mobile video content." Fun content doesn't have to be action-packed or funny. It just has to be interesting, creative, original, and distinctive.
Use SEO on Instagram
SEO isn’t just about getting more visitors to your website from Google . Social media platforms also allow for search, and Instagram now supports regular keyword searches – not just account or hashtag searches. This makes SEO for Instagram even more important than before, so remember to:
Focus on keywords in descriptions and bios.
Add your location to Instagram.
Add alternative text to images using the alt attribute.
Publish great content consistently
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