Fighting spam and poor quality reviews

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Last year, Google also rolled out two updates to help combat spam and poor-quality product reviews . The first update was released in April and the second in December. Both were designed to prioritize quality reviews with content written by experts or enthusiasts who are knowledgeable about the topic.

In October, Google also introduced continuous lithuania phone number data scrolling in mobile search , which seemed like it could encourage more clicks on results beyond the first page. Google's mobile results are no longer divided into pages of ten results, but you can scroll through them continuously. SEO specialists are still measuring the impact this change has had on CTR.

COVID-related updates
As expected, the COVID-19 pandemic has sparked greater interest in SEO as businesses look for new ways to connect with customers . This interest in SEO has remained high over the past year, but a number of other trends have emerged. These include an increase in searches for local businesses ( local SEO ) and topics focused on the pandemic.

In April, Google announced that it would show more information in search related to COVID-19 travel advisories to help with trip planning, and expanded the “Explore” section on its travel pages.

New SEO documentation
Google has been releasing updates to its search documentation over the past year, though some of the changes haven't been officially announced. In June, Google offered an SEO guide that covered HTTP status codes, network issues, and DNS errors. And in October, it updated its search quality guidelines to expand on the terms YMYL content and lowest quality content.