How to retain clients in agencies and still make them fans?

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Every time your team interacts with a customer, it’s an opportunity to build your brand and build customer loyalty. So, keep in mind that you need to give them the attention they deserve, whether through customer service, sales, project approval, or when dealing with comments and complaints.

In fact, Dave Thompson, then CEO of switzerland mobile database Pen Co., mentioned the importance of developing this relationship in an article published in 2015 on the Entrepreneur website. According to him, customer loyalty occurs mainly through a genuine and beneficial relationship with your brand.

So, you’ve seen where you should invest to understand how to retain customers in agencies, right? And, to turn them into an advocate for your business, check out this article with tips for customer loyalty .

4. Attracting new customers
In addition to winning over customers and turning them into supporters of your company, you should also keep in mind that they are the best advertisement for your agency.

A customer satisfied with the experience and service offered only tends to multiply your marketing efforts, as they will certainly recommend you to friends and acquaintances.

Just as they are a great form of advertising, dissatisfied customers can cause major problems. This is because complaints about your service or customer service are a burden, spread quickly and discourage future contacts.