Renewal online store design

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Renuevo is a second-hand online store. Renuevo is one of the leading companies in Barcelona in the sale of second-hand items and, with the launch of the new website, it also aims to access the group of leading companies in the sale of second-hand products online.

The online store is the fusion of various websites that initially consisted of: a corporate website in Spanish, a separate corporate website in Catalan, a Prestashop online jewelry store and an online store for second-hand products. This strategy, initially designed to obtain better organic web positioning or SEO, is wrong since it forces the company to disperse resources and ends up offering a chaotic image.

The main challenge at the programming level has been the fusion of the various online stores and corporate websites into a single platform with the migration of the content of all of them. In addition, the online store has been connected oman telegram data to the company's management software. This makes all product uploads automatic, meaning that the company must spend much less time managing the online store in order to be able to dedicate itself to the online and offline marketing of the business. At the web design

level, the aim was to reinforce the company's corporate image by adapting the range of representative colours of the company to an extensive header. Due to the magnitude and wide variety of products and services offered by the store, a clear and hierarchical organisation of content was worked on. The implementation of a group of icons that represent the different categories that the store houses as part of the visual language to facilitate access to the products. These icons make it much easier and more pleasant for users to search for products and generate a climax of trust that invites curiosity. At the online marketing level, a strategy based on three main lines has been designed: Web positioning.

At this point, content marketing will be further developed by generating a large number of posts with information on buying and selling second-hand goods and videos. Email marketing through the creation of various newsletters for store customers and potential sellers. Marketing on social networks with positioning on the main social networks, specifically on Facebook, Twitter, Google+, Pinterest, YouTube and Instagram. All this web positioning strategy has meant that in just a few days, the online store has doubled visits.