Today, agencies charge for services rendered mainly in three ways: fixed monthly fee, specific projects and success fee. According to cameroon mobile database survey we mentioned earlier, the most widely adopted practice is the monthly fee, with 44.98% of respondents. Around 30% adopt payment for specific projects and only 8.7% use the success fee.
But how do these types of pricing work? Let's take a look below:
1. Fixed monthly fee
This is the way in which your agency charges a fixed amount per month from clients as compensation for all activities performed. This is where your company should focus on closing medium and long-term contracts, understanding how to gain recurring revenue clients.
In this model, you agree with the client on a schedule of demands and campaigns for a specific period. From there, the agency calculates the costs of this volume of tasks, measuring the hours invested by each person and department in the project until delivery. It is also recommended that the contract be periodically reassessed to adjust the values.
Agency Pricing Models
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