Web design and SEO for ASP Insurance Brokerage

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ASP Insurance Brokerage is a company specialized in professional civil liability , premaat , architects' insurance, construction insurance... It has contracted LA TEVA WEB for web design services and SEO positioning on Google.

The web project has been designed with a clear and professional web design using blue and white colours. These colours have been chosen because the company is dedicated to the insurance and health sector, and blue is the colour that represents tranquillity and security. In addition, both white and blue are present in the company logo.

Their main clients are from the construction and architecture sector, for this reason they have created a system or functionality in which professional liability insurance can be contracted online. Likewise, due to the great demand for insurance new zealand telegram data requested by their clients, they have expanded their services with personal insurance such as life insurance, home insurance, vehicle insurance... therefore, for those insurances where more information is needed, the functionality of the questionnaire is more complex. On the other hand, any user who is already an ASP client can access a private area where they can obtain information that is unique and exclusive to them.

Another point to mention is the existence of a blog in which ASP publishes news related to real activities and situations perfect for taking out insurance. The communication on the website is mainly in Spanish, but it has also been created in a second language, Catalan.

In addition to the design, the project has an online marketing strategy where the main objective is the optimization of the website. To do this correctly, a study of the supply and demand of the keywords in the insurance sector has been previously carried out. Once the study is done and we know the market, some concepts have been established to achieve good web positioning in Google.