What is performance marketing?

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So what is performance marketing? and why is it not for everyone?

The term performance marketing refers to an innovative digital marketing technique technique in which you pay only based on the results achieved. The oman cell phone number list results can be among the most varied, in fact they coincide with the objectives set by the customer. They can be greater sales from the e-commerce site; or the generation of contacts; or even the diffusion of an App. In any case, we proceed with the drafting of a real strategy that includes clear and outlined objectives and related tools.

This branch of digital marketing, which focuses on results , is becoming increasingly widespread, thanks to the continuous and rapid evolution of information technology.

The current revolution in the world of digital communication creates new forms of collaboration between client and professional. Although the step to focus on is the evolution of the role of the agency responsible for promotion. A good performance marketing agency must have skills and knowledge to analyze, interpret data ( web analytics ) and enhance all the variables that generate conversions, or performance.