In order to fully satisfy our expertise and to support our clients, we often use focus studies, which are an indispensable tool for market analysis.
A recent survey helped us identify customer preferences regarding products in the food market. The product group we analyzed, despite its competitive price, did not receive favorable reviews because the items did not meet consumer expectations. Respondents found the packaging quality of our client's products unsatisfactory and their appearance did not encourage interest in the item. Respondents also stated that the taste and smell of products from other manufacturers were much more appealing. Above all, this type of research helps our clients to be more competitive in the market.
This study, despite a great deal of preparation and some costs, provides answers to the most important questions regarding the analysis of a product or service. Thanks to the use of the latest techniques, we can analyse the market with greater precision to help our clients develop and exploit their potential.
If you are interested in the topic of focal studies and are b2b email lists poland planning to carry out one - please fill out the following form During a free, no-obligation consultation, we will determine together how we can help you.
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Jakub Tomaszewski