Developing and leveraging your customer database is vital for digital marketing teams and any business looking to maintain communication with customers and new prospects.
A growing customer database means more potential engagement, purchasing decisions, and more. The insights you gain from your customers are also incredibly beneficial in guiding your sales and marketing strategies for lead generation.
Knowing so much about your customers allows you to properly use that knowledge to create and adjust strategies.
If you need a refresher on how to build and leverage your customer database, Basededatoschile.cl Marketing Manager Nelson Gonzalez has some ideas.
How to build your customer database
If your customer database needs a boost, lead generation should turkey mobile database be your top priority . Here are some strategies and ways to build your customer database for lead generation campaigns.
1. Point of sale. The most common time to collect data about your customers is at the point of sale. A lot of valuable information can be collected at this point in the transaction, and it is potentially the easiest time to ask for details.
2. Web forms. Using a form for gated content is essential. It is important to make sure you install and optimize web forms on your website.
Use clear and compelling calls to action (CTAs) to clarify what users will get when they fill out those forms. It could be to sign up for newsletters, request a free trial, etc.
A/B test your web forms . Not all web forms are created equal, and you can dramatically improve your conversion rate by testing variations of your forms.
Optimize all forms for mobile devices. More web traffic comes from mobile devices than desktop, so it's important to optimize all forms for mobile phones and tablets.
Ask for the bare minimum . People aren't going to give out unnecessary personal information. That's why you need to create enough fields on your forms to get what you need. Most forms ask for first and last name and email address. Some ask for a little more, like company or business size. Any more than this and you're likely to risk losing a potential customer.
Use autocomplete . Autocomplete is a feature that allows users to skip typing, which is useful when two forms are asking for the same information. It speeds up the user experience, making it more likely that they will complete the entire form.