You already know that the goal of the top of the funnel is to attract and generate interest. However, for this to happen, the content must be strategically planned and executed, being informative and useful.
The question is: which formats to invest in? Check out our bets!
Blog posts
Informative and educational articles are lithuania mobile database for attracting visitors through online search engines like Google and Bing. As such, they should be SEO-optimized , cover relevant topics, and provide real value to readers.
E-books and guides
E-books and in-depth guides on topics that interest your audience can be a great way to generate leads and gain your prospect’s trust. After all, you’ve been by their side from the very beginning of their journey.
Infographics
Infographics are indeed perfect for summarizing complex information in a simple, visual, and shareable way. Tip: this format can help increase your reach on social media.
Educational videos
Videos that explain concepts , provide tutorials, or provide insights into topics of interest can be extremely engaging. Plus, Google is increasingly offering video results to its users. Invest in expanding your reach!
What are the best types of content for the Top of the Funnel?
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bitheerani319
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