Conducting surveys
A long-proven method of audience research. Effective when covering a significant number of people. Or at the initial stage of a company's development, when it is necessary to determine entry points into the market. Collecting information on large audience groups helps to more effectively achieve the goals of marketing campaigns and advertising companies.
Conducting surveys
Conducting surveys
One of the key indicators determined in such studies is the loyalty index (NPS). It is iceland mobile database determined by the answers to the questionnaire item "With what probability will you recommend us to friends and acquaintances."
Some companies publish their marketing research data in open sources. You can find the information you are interested in about the target audience in them. Of course, you need to make sure that the author of the report is a professional analyst. This kind of data is posted on oecd.