Once the lead is “hot,” the salesperson contacts a potential customer ready to close the deal. Or the buyer requests a quote and meets with the salesperson.
Unlike inbound sales, which start with the prospect, outbound sales start with an action by a salesperson or company.
Once contact is made, the sales process moves the customer through the sales funnel from unaware to customer. Here’s an overview of the typical flow for an outbound sale:
1) Prospecting
Like inbound sales, outbound sales start by building lists of interested prospects.
But unlike inbound efforts, this is less about who we want to attract and more about who we actually want to reach.
So, to create more targeted lists, you should use your ideal kazakhstan mobile database customer profile to identify key success criteria, and then use research to discover the right match.
2) Disclosure
Once you’ve built your outbound sales list, it’s time to start targeting them with phone calls, emails, and ads. Or, have a field sales team visit potential customers at your own business.
So the goal of these efforts is to get prospects to respond to your messages or answer your calls so your team can start the actual sales process .
3) Qualification
Once you've gained a potential customer's attention, the first step is to figure out: Is this someone who would actually benefit from what I'm selling?
So, you need to selflessly evaluate whether it is in the best interest of potential customers to buy, before you can selfishly move them towards that purchase decision.
Read also: What is NPS? Tips to get to know your customer better
It is necessary to know how to qualify leads to optimize the sales team's efforts.