First, you need to know your customers. By analyzing data such as personal information and purchasing behavior, you can find opportunities for upselling and cross-selling. Customer management is key here. A system that can accumulate and continually update customer information is effective.
By utilizing management tools such as CRM (Customer Relationship Management), MA (Marketing Automation), and SFA (Sales Force Automation), you can share information about how customers are behaving and what they are interested in based on each person's records, confirmation of email newsletter opening, link clicks, page browsing history, etc.
Google Analytics also allows you to see major web trends, such as number canada which products are being viewed before and after. Information on "which pages of your website are being viewed" is exactly what customers are interested in. Customer information centralized by a management tool will allow you to infer customer needs with far greater accuracy than if sales representatives managed information individually on business cards or in Excel.
By analysing data such as personal details and purchasing behaviour, you can find opportunities for upselling and cross-selling.
2. Provide quality nurturing and increase customer engagement
Providing useful information according to the needs and timing of customers is valuable to them, and increases their engagement with the company. In order to successfully carry out such appropriate communication, it is also effective to use marketing automation (MA), which has the function of triggering e-mails and other communications based on the visitor's behavior on the site.
By using CRM and MA, you can send individual customers information about seminars and materials tailored to their interests based on the pages they viewed on your website or the products links they clicked on, and you can also display different banners to each customer when they visit your website.
Even online, by providing individual service (i.e. online customer service) tailored to the customer's interests rather than a uniform approach, our suggestions can be transformed into useful information for the customer.