Digital Marketing according to LGPD

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One of the biggest impacts of the LGPD is on companies' Digital Marketing . After all, this is the main point of data collection and use. Therefore, see some of the main changes that should be made by December 2020.

Explicit consent
As we said before, explicit consent for philippines mobile database and storage by the user is one of the major changes in the LGPD. This can be done through a checkbox on a Landing Page, for example, informing the purpose of data collection.

Consent must be present in any data collection channel used by the company. In other words, landing pages, forms and newsletter subscriptions, for example, must contain an option for the user to accept or not the collection of this data.

Your current Leads base
If you already have a digital strategy, you probably have a database of leads that you interact with. With the LGPD, all of these contacts will need to consent for this communication to continue. To do this, the ideal is to send emails requesting this authorization and ensuring that this information will be stored. Remember that users can request authorization to delete their data from your company's list at any time.