Pareto Principle + Upsell: How about doubling your IT company's revenue?

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In the information technology market, you need to be aware of strategies that can differentiate your business and boost your IT company's revenue, right?
In this sense, in today's article we will cameroon mobile database two techniques that can help you on this journey: the Pareto Principle and Upsell. Both are marketing strategies used to increase sales results and even double the revenue of IT companies, when applied assertively. But, what are these concepts about? That's what we will see next.

The Upsell Technique

Consider the following example: a person needs financial management software and decides to buy it from company X. It is natural that company X would also want to offer the specialized financial consulting services it develops. However, if the company offers this additional option to the software, the chance of the person purchasing these services together with the final package is very small. At this point, we can introduce the Upsell technique.

Upselling refers to the strategy of offering technology products or services that are useful to the consumer, but only after the purchase of the main service or product. Thus, in our previous example, Company X would offer its consulting services after the person had already purchased the management software. But why do it this way?

Marketing and sales experts suggest that the Upsell technique be used, as it is believed that there are several psychological factors linked to the act of purchasing. And, in fact, although consumer behavior has changed over time, the psychological factor continues to be fundamental. In this scenario, it is the psychological factor that gives strength to the Upsell technique. However, it is necessary to offer something that is truly a very big advantage for those who have already made the purchase. For example, offering specialized support to those who have purchased a technology from the market.