If you have used the methods described above, you have a fairly extensive list of potential keywords. To choose the most suitable ones for your online store, you need to evaluate them according to several parameters:
the number of search queries is the main selection criterion, which can be easily seen in Yandex.Wordstat; here you can also evaluate seasonal surges in demand (section “Query history”);
consistency of the keyword and the product being described - if the selected keyword does not exactly match the product, then clicks on it to your site will not lead to purchases (for example, if you have an online store of sports equipment, you should not include in the keywords the name of a brand that you do not have, even if these are high-frequency queries);
commercial intent – you are interested in people not vietnam cell phone number list just clicking on the keyword, but also buying the product; to determine the keys that bring potential buyers, use Yandex Direct: the “Average bid forecast” indicators (shows the popularity of the keyword in Yandex Direct, i.e. the willingness of users to pay for an impression for this keyword) and “Amount written off” (shows the cost per click in Yandex Direct. The higher the bid, the higher the competitiveness of the key);
competition level – the most important indicator for a product niche; the competitiveness of the search results for a key request can be determined using Ahrefs-Overview; the higher the result obtained, the more difficult it will be to rank for this key in Google and Yandex.
Step 2. Building the site architecture
After forming a list of key queries that are likely to attract customers to your online store, you need to start building and optimizing the site architecture. This is the name for the structure of the site, i.e. the system for organizing all elements - pages, content, files. A well-thought-out architecture allows both real users and search robots to better perceive the site, makes it easier to find the necessary information, and helps the site get to the top of the search results. On the contrary, an unsuccessful site architecture will make the online store annoying and useless for customers.