Compilation of the rating
It analyzes the indicators for a certain period of time and, taking into account a whole range of factors, assigns a product a certain coefficient of decreasing or increasing its position in the rating. Due to this approach, it is difficult to determine which factors are more important when determining the place of a product in the search lists. But it is absolutely clear that it is in Ozon's interests to sell as many products as possible, and this can be achieved if the visitor receives the most suitable offers for his search query. This leads us to the following conclusion: the product that sells better should be higher in the rating. Similarly, customer reviews should affect its position in the search. If there are many guangdong cell phone number list of them and the product is reviewed positively, this is also a reason to increase the rating.
Other optimization work
You can improve images, work to get more good reviews, write quality answers to questions, change prices, and make discounts. If a client is not satisfied with something and writes a negative review, it is important to give them a correct answer so that buyers have the impression that if a problem arises, they will receive an adequate response from the seller and help in solving it or a refund of the money spent on the purchase. All this has a positive effect on conversion.
And if the product has everything in order with conversion, as we have already figured out, it is ranked better, receiving bonuses for this. All this is quite closely interconnected, which distinguishes promotion on Ozon from working with SEO in search engines, which do not have complete reliable information about how the product is sold. Therefore, search engines are forced to focus mainly on behavioral factors.
The final stage of optimization
For obvious reasons, Ozon has all the data on how and what is sold on this platform. This circumstance directly affects the ranking. At its final stage, not only the textual correspondence to the search query of a potential buyer is assessed, but also commercial indicators.