How Trade Marketing Works
TM is aimed at the entire chain of product promotion to make the work of channels and points of sale effective. Before solving any marketing task, a plan is needed: first, you need to analyze competitors, make positioning and a step-by-step strategy.
To push a person to make a purchase, you need to use 3 motivations:
The benefit provided by discounts and promotions.
New experiences – through interesting events northeast cell phone number list related to the product.
Testing the product through tastings and distribution of gifts.
Based on the tasks, the following TM tools can be used:
discounts, especially seasonal ones;
loyalty programs for employees;
loyalty programs for consumers, such as sales, “1 + 1 = 3” promotions;
holding thematic exhibitions, preparing product stands, promotional campaigns;
merchandising – the correct arrangement of goods from the door to the shelves;
POS materials: signs, leaflets, brochures, booklets, etc.
Trade Marketing Techniques
Outdoor Marketing
It comes down to choosing the right store. You need to understand where the product will sell better, taking into account the location of the outlet: its traffic, proximity to a bus stop, availability of parking. There should be clear signs near the store. It is important to make signs that attract attention and outdoor advertising.
Indoor Marketing
This is a set of measures that influence the consumer in the store. Indoor marketing includes:
window dressing;