Display ads can appear on specific websites related to your business, while search ads appear at the top of search engine results.
Below we have listed some statistics about Bing and Google ads, which should clarify other questions about the future PPC trends mentioned above:
Google Ads results receive 65% of clicks that start a buying process, while organic results accounted for only 35% ( Craig McConnel );
Businesses generate an average of $2 in revenue for every $1 invested in Google Ads ( Google );
Overall, 41% of clicks go to the top three paid ads on the search results page ( Wordstream );
The average click-through rate for an ad in the top position is 7.94%. An average click-through rate is 2% (AccuraCast);
For searches with high commercial intent (when someone is actually engaged in the process of purchasing a product), paid ads receive 65% of all clicks ( Wordstream );
PPC visitors are 50% more likely to purchase something than organic visitors ( Unbounce );
One company already increased its PPC ROI by 2.5x with Facebook remarketing ( AdRoll ).
What is the PPC value?
Many companies still feel lost when it comes to belize mobile database understanding the cost of PPC and how to invest correctly.
So far, we’ve covered a lot of ground on PPC, but we still haven’t answered one of the most important questions: how much does it cost? So here are some important clarifications:
Some clicks can cost less than R$1, while others can cost more than R$50.
Your company needs to have an expert to manage its ads and website. This can be an internal or external resource – such as an integrated digital marketing agency.
Let's get back to the answer: it depends. Due to a number of factors:
The ad network you are using;
The keywords that were applied;
The budget allocated for this by your company.
Cost per click varies from ad network to ad network. As you might imagine, cost is determined by supply and demand.
Find out more: Discover all the advantages of investing in Paid Media
That's why an ad with Google usually costs more than an ad with Bing (per click, anyway). After all, Google is a much more popular search engine.