Not measuring the results of the strategy

[nusaibatara]

If you remember correctly, we previously explained the importance of measuring the results obtained through your content marketing strategy, as this is the only way you can know with certainty whether what you are doing is working or not .

Not doing so would be a bit like “burying your philippines cell phone number list head in the sand”, with the risk of spending financial resources without obtaining any kind of profit . This is why tools such as Google Analytics , Google Alerts and Google Trends , just to mention the basic ones offered by the well-known search engine, are essential in order to measure the actual results obtained with your strategy.

Not being consistent in producing content
The last mistake we feel like pointing out has to do with a defect that, more or less, we all possess: laziness . With this word we do not only refer to the classic desire not to do things that from time to time we may happen to feel.

“Laziness” also means neglecting some aspects of your work in favor of others that you mistakenly believe to be more important: exactly what happens when you don't maintain a constant production of content. in order to dedicate your time to other things.

This mistake could actually cost you dearly, as in the eyes of users there is nothing worse than a blog that is not constantly updated, or an inactive social page. Remember that the members of your target are deeply fickle people and that it takes very little to disappoint them, such as a period of silence that is a bit too long.