Few companies are investing in B2B marketing on Pinterest. But there’s a lot of potential for business and conversions – so get started now!
Many companies are investing in B2B marketing on Pinterest . After all, the constant changes in algorithms and content distribution are making it difficult to use traditional networks.
Therefore, the network has consistently presented a number of interesting opportunities for B2B companies, as content on the network helps to drive traffic to their websites and convert these visitors into leads.
Additionally, Pinterest users tend to be well-educated, with above-average incomes, and 93% of them use Pinterest to plan purchases, while another 87% of users indicated that Pinterest helps them make purchasing decisions.
The outlook seems promising. However, it is important to analyze all the possibilities. That is why we have prepared this short guide, which can help you determine whether or not it is worth investing in B2B marketing on Pinterest.
What is Pinterest?
Pinterest is a social media network that allows users to share benin mobile database images associated with projects, goods, and services. It also allows users to discover new interests by browsing images that others have posted.
So think of Pinterest as a web-based pinboard or bulletin board. But with more organizational functionality. You can also think of it as a bookmarking tool.
As such, users often pin or save images they find on the web (or on Pinterest itself) to different boards (used to categorize their image collections). Many of the images saved on Pinterest are clickable and open in a new tab to the original web page where they were found.
In addition, Pinterest also presents itself as an interaction network. Users interact with each other through likes, comments, mutual saving and exchanging private messages with each other. All of this provides countless opportunities to attract good results from a B2B marketing strategy on Pinterest.