The place where the most people move around every day

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Facebook is able to map in detail the interactions a customer has made on their journey through the marketing funnel to the very end, which is the purchase of a product. It is also able to assign weight to individual interactions based on how they contributed to the final conversion . Because Facebook knows almost everything about its users, it is able to monitor their behavior as part of their conversion journey and learn which of the devices, browsers or marketing channels led them to action , including offline conversions that you can either upload to the application yourself or send to Facebook via the API interface.

Getting started with Facebook Attribution
To get started, you need to have a Facebook georgia phone number data tracking pixel enabled on your page. If you have
a Facebook pixel or Facebook SDK set up and are using UTM parameters in your ads, you can start using Facebook Attribution right away . Facebook Attribution can also process conversion data from third-party apps.

In addition to integration with various paid marketing channels, Facebook Attribution also includes UTM parameter tracking, so click data from organic search, email, or other social platforms that led to a visit to your site can also be included in attribution models.

In Business Manager, go to Facebook Attribution.
Click "Let's get started."
You'll see on-screen instructions for setting up your ad accounts and data sources (such as pixels, apps, and offline event sets) and organizing them into relevant scopes.
Select the conversion you want to measure from the menu at the top right.
Select a tracking period. Reports will include information about conversions for the specified period. The tracking period can be up to 90 days long.
Choose an attribution model. Each attribution model assigns credit for conversions according to a different scheme.
Select attribution windows. Use attribution windows to determine which interactions (touchpoints) to include in your attribution model and how long before a conversion occurs to consider for conversion share.