Goals and measurements at the bottom of the funnel

[rUparaHmaN012]

The bottom part of the funnel is the easiest to measure, as it is related to the main goal of the entire campaign, the sale of goods or services.

Examples of goals that we can set in this part of the purchasing process are:
• Increase the number of conversions in honduras phone number data absolute numbers or as a percentage.
• Increase sales in absolute amounts or as a percentage.
• Improve the conversion rate.

"The main metrics we will use to evaluate the achievement of our goals are, of course, the number of paid orders, total sales, and conversion rate."

Customer metrics
Your funnel doesn't end with the sale of goods. The best customer is the one who returns repeatedly , so you should try to get an existing customer to buy again soon.

What goals can you pursue at this stage?

• Increase in total customer value (how much the customer spent over time, including repeat sales).
• Increase in the number of clients who buy repeatedly.
• Improve customer satisfaction.

These goals can be achieved in many ways. For example:

• Increase the total average customer value by increasing the number of repeat customers.
• Increase the total average customer value by increasing the average conversion value.
• Increase the number of repeat customers by offering loyalty bonuses and discounts for repeat purchases.