During that same year, Google purchased

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During that same year, Google purchased one of the largest blogging platforms, Blogger. At that point in time, Google was still fighting hard to climb the ladder of becoming the most popular search engine in the world. And buying up all of those blogs allowed the company to glean more data than ever before—which drastically improved the quality of their growing search engine.

At the same time as they were buying up popular blogging platforms, Google was also working on and launching two of their flagship products, AdSense and AdWords.

These are the products that, among other things, allow people to monetize their blogs through advertisements from relevant products and services, which is a big step in altering the course of the history of blogging.

If you’ve seen ads for everything from shoes to laundry detergent, and your dream car floating around on the blogs you read, then you know who you’ve got to thank.

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2004: “Blog” Becomes the Word of the Year
Every year since 2003, Merriam-Webster has published a list of words that seem particularly relevant to the year in question. Recent words of the year lately have included “justice,” “feminism,” and “surreal.”

In 2004, however, the most looked-up word of the year on the Merriam-Webster online dictionary was “blog.”

Blog is the Word of the Year 2004 on Merriam Webster-pichi@1x
This is significant, because it showed how much blogging was impacting the mainstream world.

Rather than automatically tuning in to news stations or opening a newspaper, Americans were beginning to turn to their favorite blogs for the content (and even news updates) they were craving.