A big advantage for business owners is the new option

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Instead, you are directed to a button that takes users to your profile, which was previously the only place you could link to your site. This method was not very user-friendly, as it required an extra click. It was also difficult to promote more than one product within a single account. The only alternative until now was to place a non-clickable link, which is much less user-friendly.

Who can post links in Instagram Stories
After many business owners started using Stories to india mobile number data promote their products, Facebook decided to allow clickable links within the service. Originally, this option was only available to businesses with verified accounts or those with more than a million followers. Unfortunately, account verification is only allowed for the really big players, such as celebrities, politicians, and large companies.

However, Facebook has now made it possible for smaller businesses that have more than ten thousand followers on Instagram to use this service.

And the best part: Facebook is reportedly considering further lowering the follower limit for displaying links in Stories, which would be absolutely great!