Rebranding is a total rethinking of the brand, changing its values, mission and positioning. Despite such global changes, when developing a new one, there should be a connection with the old one, so that the client still feels continuity.
What does it look like? Rebranding can be global or local. In the first case, almost all the brand content changes, in the second – only the main points of interaction with the client. In any case, it is necessary to go through certain stages for rebranding to be successful.
The concept of rebranding
In order to increase sales, rebranding is often carried out, which consists of a complete new zealand mobile database change in the essence of the brand. However, while the positioning and style of communication with consumers become different, the continuity of the old brand is preserved, which is necessary for the client to recognize the products and the company.
To understand the essence of rebranding and how it works, let's look at a specific example with Danissimo.
Rebranding: necessity, stages, rules
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sumaiyakhatun24
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