4 Best Sales Methodologies. How to Choose the Right One?

[shukla7789]

When preparing for a meeting with a client, every salesperson thinks about how to conduct the conversation in order to achieve the desired goal. Analyzing various possibilities, they usually resort to popular sales techniques, which today are mainly based on building a relationship with the client. Below are the 4 best sales methodologies we have selected. Read on to learn more.

Sales methodologies – index:
Best sales methodologies
SPIN Sale
RAIN Sale
SNAP Sale
Challenger Sale
Summary
Best sales methodologies
It must be stated without a doubt that the method of negotiation with a potential customer must be adapted to the product or service offered, as well as to the specific needs of the business, target group or sector in which you operate. One sales method will work very well in a specific sector (e.g. cosmetics), but will be completely unsuitable for another (e.g. construction), where the customer and the products offered are completely different.

Using the right sales methodologies – regardless of the company, industry or armenia whatsapp number database user – allows you to achieve the desired effect. That’s why it’s worth knowing the most popular ones and choosing the method that is most appropriate in a given situation.

sales methodologies
SPIN Sale
The concept of SPIN selling was first used in Neil Rackham’s 1988 book. He created the method based on over 35,000 sales calls made during his career. The SPIN selling method is based on four categories of sales questions, each of which plays a key role in the sales process:

Situation – questions about the client’s current situation
Problem – questions about the customer’s difficulties or dissatisfaction
Implication – questions about the consequences or implications of the client’s problems
Need/return – questions that explore the importance of solving the problem for the customer
The above technique is used by advanced salespeople and works very well for large companies focused on large transactions.

RAIN Sale
In the RAIN methodology, there are four key elements to carrying out the sales process:

Rapport – customer relationships are fundamental to successful sales,
Aspirations and afflictions – this stage involves awakening the client’s need by referring to their plans and goals,
Impact – show what will happen when the customer accepts the offer and when they reject it,
New reality – present a better version of reality that will become real when the customer takes advantage of the offer.
The RAIN method works well in situations where you want to complete the sales process quickly.

SNAP Sale
The SNAP selling technique includes these four basic components:

Keep it simple – ensure the customer receives all the necessary information in the shortest possible time,
Be invaluable – show that you are valuable, that is, that you care about the business and the customer’s needs,
Always align – adjust so the customer knows that your offer is tailored to their needs,
Prioritize – find out what is a priority for the customer and pay attention to that element in every situation, whenever possible.
SNAP selling focuses on building a relationship with the customer. Using this method requires a good understanding of how consumers think and make purchasing decisions.

Challenger Sale
This sales model is considered by many to be revolutionary because it differs from others. The salesperson abandons the practice of asking questions to the customer and focuses on building their personal brand. Challenger selling includes 3 phases of the sales process:

Teach – the salesperson shows the customer his or her own business from a new perspective, educates the customer, explains procedures and points out room for growth or savings,
Personalize – this step, which includes a meeting with the client, involves focusing on the potential client and tailoring the offer to them,
Taking control – reaching this stage means the customer is now engaged and you can start talking about specific elements of the offer (e.g. negotiating the price) and reassuring the customer about the future profits they will receive.