What is Social Commerce? Reasons for its Popularity and Prevalence

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What is social commerce, do you know? The development of the Internet has brought many new possibilities for business owners. E-commerce is no longer just about owning a website or marketplace platforms, it also includes social networks. Social commerce is the new expression of this area that we need to learn about. What is it? Where and how to use it? Read the article to find out more.

What is social commerce? – table of contents:
What is Social Commerce – The Definition
Advantages and disadvantages of social commerce
Do social commerce and social selling mean the same thing?
Examples of platforms that support social commerce
Summary
What is Social Commerce – The Definition
Social commerce is a term that describes the ability to purchase items using social networking services or social applications, in part or in whole. Social commerce includes all social media-related events that can influence customers' purchasing decisions.

Social commerce activities include:

Creating a positive brand image and building brand trust – by creating belarus whatsapp number database and valuable content, which has the chance to help increase internet user engagement.
Building a community interested in a particular topic or product – social media is an ideal place to bring together people who share a common passion.
Presentation of the store's assortment – ​​using videos on YouTube or reels on Instagram, the seller can present their products or services in an original and interesting way.
Shortening the path to purchase – offering login options that can be performed using social media account details, and creating links to products that are placed in posts and reports, all of this shortens the path to purchase and speeds up the decision-making process.
Constant contact with customers – this is the hallmark of social media – everything happens in real time. Thanks to this, the salesperson can respond to customer comments, participate in conversations and respond to potential customers’ questions – all on an ongoing basis.
What is social commerce?

Advantages and disadvantages of social commerce
There are many advantages and disadvantages of social commerce. Some of the advantages include:

A specific group of recipients – the brand attracts a community interested in the topic.
Technological possibilities – for example, social login, which is the feature that allows you to log in to the website portal with data from an existing Google, Facebook or other account.
A huge reach of social networks.
Ability to control the results of operations.
Shorter path to purchase – Customers can purchase products while accessing their social media accounts, this shortens the purchasing process because the customer does not need to move from one website to another where they would have to log in and fill out all the forms.
Satisfied customers can share the links and recommend the brand through their social networks.
Disadvantages of social commerce:

Frequent changes in the algorithms used in browsers – can cause a drop in coverage and often force store owners to repeat optimization training.
Negative reviews – the simplicity and accessibility of social networks encourage Internet users to share their opinions and comments about products, services and stores – negative reviews are written under the influence of emotions.
The need for constant monitoring – permanent monitoring and quick reaction can protect the company from an image crisis.
Do social commerce and social selling mean the same thing?
Many people may have trouble distinguishing between these two terms. It is important to remember that these terms do not mean the same thing. The main objective of these two processes makes the difference. The main objective of social commerce is to generate sales, while the objective of social selling focuses on building relationships with our potential customers. Read more about social selling here.