EXTERNAL CONDITIONS
Weather (including cloud cover, precipitation, and temperature): iPresso uses the weather engine provided by AccuWeather. It is one of the best systems of its kind in the world.
Exchange rates: Our system monitors exchange rate fluctuations between different currencies. This feature is very useful for international companies that serve customers paying in different currencies. With this system, you can, for example, inform your customers that they can now buy your products a bit cheaper due to a favorable exchange rate.
We are still developing our system, so you can expect more outdoor environment options to choose from in the near future.
iPresso Satellite is probably the first marketing automation system that chinese overseas british database responds to external factors, such as weather or currency rates.
INTERNAL CONDITIONS
For now, we only have one option available – segment size. This solution involves creating specific customer segments (e.g., attendees of your event or people shopping in your online store on a given day) and then setting a numerical threshold, which, when exceeded, will trigger a given marketing automation scenario.
Here's an example: let's say you want to promote a specific product in your store. You can create a separate customer segment that includes people who have purchased that product. Then, you can create a scenario that will send an automated message to people who have added the same product to their cart but haven't purchased it. Such a message could look something like this:
There are two types of such conditions available
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