How to use Twitter polls to boost audience engagement?

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Getting a crowd moving on social media isn't easy. Luckily, Twitter polls can help. According to Hootsuite's Social Media Engagement Coordinator, Nick Martin , polls are guaranteed to spark a response from your audience.


1. People can answer a question without fear of getting the wrong answer.
Users are shy and don't want to risk making a mistake, especially in a public estonia phone number data arena like social media. And that's the magic of polls: there are no wrong answers. A poll is a simple, open-ended question that asks users for input by offering them several answers to choose from. Without the pressure of having to come up with an answer themselves, users have no risk of making a mistake.

2. People want to be useful
According to Nick, people like to know that their opinion can contribute to a greater cause. Particularly in online communities, the opportunity to be helpful often encourages audiences to share their opinions on social media. Polls can also be used for sports predictions, as L'Equipe does well before certain matches.


When brands use surveys to gather insights from their audience, participants help them by taking the time to respond. Surveys therefore tend to attract those who want to make an impact on the community.

3. It's easy to participate
Have you ever received a message from a company asking you to fill out a questionnaire that will "only take a few minutes"? Most of us tend to decline, saying we're too busy.

This also applies to your audience. Your audience has busy lives, just like the rest of us, so it can be difficult to get people to take the time to give you their opinion.

Unlike a questionnaire, a survey requires little effort. You can vote with just one click. Not only is it quick, but participation is even easier when the answers are clearly presented.

4. It's an opportunity to learn something
While surveys tell you things about your audience, participants can also gain insights from the survey.

As Nick explains, one of the primary benefits of social media surveys is that they provide both parties—the company that created the survey and the participants—with insights from a broad audience.