5. Quality Content and Google Updates

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Quality content is king in any SEO strategy. Create relevant and up-to-date content that answers your users' questions and is optimized for keywords. Stay informed about Google Updates to adjust your SEO strategy and georgia mobile database you comply with the search engine's new guidelines.



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Factors that influence the positioning of a page
There are several factors that a search engine uses to rank a website, but two elements are basic and crucial: authority and relevance.

First, authority relates to a website's popularity; the more popular it is, the more valuable the information it contains. This is the factor that search engines take into account most, as it is based on the user's own experience. The more a piece of content is shared, the more users have found it useful.

Relevance, on the other hand, refers to a page's relationship to a specific search . It's not a matter of a page containing the search term many times; rather, the search engine relies on hundreds of on-site factors to determine relevance.

Now, it's worth mentioning, in this discussion of the undeniable reasons for SEO, that it can be divided into two broad categories. The first is on-site SEO; as mentioned above, it relates to relevance and ensuring the website is optimized. On-site SEO includes factors such as user experience, page load time, keyword optimization, microdata, robots.txt, and sitemaps.

The second group is Off-site SEO, which focuses on factors external to our websites; these include the number and quality of links, brand authority, social media presence, and more.