EAT and SEO: How to Create Content That Google Wants

[shukla7789]

Do you know what the acronym EAT is and what it has to do with content production? Well, it's a formula that acts as a guideline for ranking pages on Google .

And yes, in addition to needing to create optimized content so that search engines can find it, it is also necessary to create quality content to deliver the best result or response to the user.

Therefore, the main objective is to avoid bad, questionable or low-quality costa rica whatsapp number database and promote a better experience for users looking for information and content of interest.

The acronym EAT: what does it mean?


EAT stands for:

E – expertise, that is, specialty

A – authoritativeness, or authority

T – trust = confidence

You can clearly see what it's about, can't you?

The content passed on to users must be developed by people who understand the topic – it must not be shallow or meaningless content, for example; it must have authority, which means mastery over the subject and positive responses about it; and reliability, that is, security and well-written content, according to the standard norm of the language.

One point that is important to mention here and that you may be wondering about is the intelligence behind analyzing the quality of content.

What many people don't know is that there are real people working for Google to evaluate the quality of well-positioned pages. Therefore, those who really invest in well-created content can only benefit and secure their position.

Below, understand what each Google EAT concept involves.

EAT in practice
Expertise (specialty)


The word expertise already gives us an idea of ​​what it relates to, since it is already part of the corporate vocabulary. It is nothing more than in-depth knowledge about something.

Google determines the level of expertise by considering content under the following aspects: main content and additional content.

The first refers to a text written in a clear and objective manner, of a good length (no short texts of 200/300 words) and that offers quality information. The second refers to additional content, such as internal links, which direct the reader to other articles on the blog that are related to the topic being developed.