6. Communicate and live the purpose daily

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– The purpose must be present in all company communications: website, social media, training and marketing campaigns .

– Leadership must set an example and russia mobile database purpose into its decisions and speeches.

– Purpose cannot be just a slogan. It must guide decisions, policies and daily practices, as Clayton Christensen argues.

7. Measure and adjust
– Jeffrey Pfeffer suggests that purpose should be constantly revised to ensure it remains relevant and authentic.

Far from being just a trend, organizational purpose is a strategic differentiator that strengthens the brand, impacts its points of contact and ensures sustainable growth.