What impact does lead nurturing have on your business profitability?

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It might seem strange, but according to Gartner Research, 85% of customers will manage their professional and commercial relationship without speaking to a human by this new year 2020. Incredible when you know that, especially since this marketing technique increases the prospect-to-customer conversion rate, it is completely automated. It will certainly require some work upfront, but will then relieve you of time-consuming exchanges with prospects contacted cold. A great impact for companies, 63% of which are experiencing growth above the average for their sector thanks to marketing automation (According to The Lenskold Group ).

Impact on your customer satisfaction?
You develop a privileged, long-term relationship between your company and your customers. Your prospects and iran mobile database feel more valued and listened to, and will be more likely to consider you when making future purchases.



How to set up Lead Nurturing?
Creation of blog articles and landing pages
Lead Nurturing: Landing PageFirst of all, Lead Nurturing can be triggered by a blog article or a Landing Page that the user has landed on thanks to a query made on Google (advertising or organic search) or via a post on social networks.

Creation of CTA
A CTA is added at the end of the blog post to direct the user to a landing page. The next logical step for the user is to complete a form on this page to download the free offer. This way, you can collect their data (first name, last name, email, etc.).

Chat bot creation
Lead Nurturing: Chatbot

It's also a way to convert users. Through automated conversations, you can collect user data and offer them content related to their query.

Database segmentation
Once you've downloaded a downloadable offer, you need to educate your contacts about your product or service. For your sequence to be effective, it's important to segment your database so you can address your audience in a personalized way.

Workflow creation
Behind this, a workflow is set up to trigger the email sequence. You can then decide at what intervals your prospect will receive your communication and for how long.

To make your lead nurturing as effective as possible, remember to set SMART goals , keep your personas in mind, create content to attract new leads, and establish an editorial calendar. Of course, it will take your prospect more or less time to make a purchase depending on the investment your product or service represents.