Facebook Ads & Inbound Strategy

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Have you already invested your time and money in understanding and implementing an inbound marketing strategy?


You understand the importance of establishing a conversion funnel to nurture your leads and ensure they feel ready, educated, and confident in your service. However, the advertising strategies offered by social media are still far too unfamiliar to you. You're struggling to understand how Facebook Ads could be useful in your inbound marketing strategy.

This is normal, rest assured, digital marketing tongliao mobile number database are evolving very quickly and there are a multitude of possibilities to be able to take advantage of Facebook Ads.

Facebook Ads & the Inbound conversion funnel
HOW TO DEFINE AN ​​INBOUND MARKETING STRATEGY

In this article, you'll learn how to create a conversion funnel with Facebook Ads by targeting users with multiple ads throughout their purchasing journey.

Facebook Ads and Marketing

Step 1 - Awareness: How to reach your target audience on Facebook ads before the purchasing journey
Most people who want to create Facebook Ads want to invest their money to directly get as many conversions as possible and thus sell. However, this isn't necessarily the best strategy to adopt. Why? Because when you think about setting up ads on Facebook, it's interesting to see where the person you want to target is in their purchasing journey and thus take full advantage of the benefits offered by advertising on this social network based on an inbound strategy.

If the goal is to raise awareness of your site and drive traffic, it might be a good idea to create an ad with a video, taking care to answer exactly one question your target audience is asking. As a side note, according to HubSpot's The State of Inbound , 39% of marketers invest in Facebook video ads. Thanks to this ad, you will drive traffic to your website. Of course, you must select the "traffic" objective when creating your Facebook ad, not the "conversion" objective.