Ambidextrous companies: what they are, how they work and what the advantages are

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The world is evolving at an increasingly faster pace and digital transformation is already present in the most diverse areas of society. In the midst of this portugal mobile database , to keep up with changes in consumer behavior and maintain market competitiveness, the concept of ambidextrous companies emerges.

Want to understand more about what ambidextrous companies are, how they operate and why this methodology is important? Then continue reading the content to find out!

What are ambidextrous companies?
In simple terms, an ambidextrous company is an organization that is already consolidated in the market , but is capable of being efficient in exploring its main business model, while at the same time investing in strategies based on innovation and creativity, in order to implement new models and enjoy the benefits of digital transformation.

There are lines of discussion around the concept of ambidextrous companies that claim that this tactic is a timely way to deal with the challenges of a scenario in which competitiveness is driven by the use of tools such as Blockchain, Artificial Intelligence, Internet of Things , Big Data and other disruptive technologies.

How do ambidextrous companies work?
Some say that companies that are already established in the market should remain traditional, but what prevents a brand from maintaining its identity and being innovative at the same time? In short, the premise of an ambidextrous company is to take advantage of the influence of its brand to explore new markets in a more assertive way and stay up to date.

As previously stated, society is changing faster and faster and this is especially due to the strong process of digital transformation that the world has been going through in recent years.

Given the context, we can state that an institution capable of working with ambidexterity is one whose organizational culture is strategic enough to maintain the efficiency of its traditional business model and, at the same time, take advantage of the benefits of technology to become more dynamic and even bring new things to the market.