Digital Marketing: Deciphering 10 Prejudices (Infographic)

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Here are 10 misconceptions about digital marketing and the truth behind all these much-discussed topics.


10 misconceptions about digital marketing
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If you know anything about the world of digital marketing, you've probably heard a multitude of misconceptions and turkey mobile database notions about the subject. Some people think that cryptocurrency is still popular, others think that it's pointless to spend money on Facebook because the network is no longer used... In this article, discover 10 of the most common misconceptions about digital marketing in an infographic created from the results of a survey conducted by Meltwater and We Are Social.

10 Misconceptions About Digital Marketing and the Truth About Them
Prejudices about user behavior
First of all, some people still say that users are changing the way they consume digital marketing materials (this is true), and that, as a result, they are completely abandoning traditional media (this is false), even though they are spending more and more time online (this is false).

The study conducted by Meltwater and We are Social reveals several interesting things:

Traditional media are not being neglected by digital media users. They are even devoting more time to them than last year: +11 minutes reading media and +4 minutes listening to the radio.
This first observation goes hand in hand with the second: the Internet is not taking up any more space than last year . Time spent online has even decreased by 6.7% compared to last year! Be careful though: what is true is that more and more people have access to the Internet , and that the use of social networks is constantly increasing , but we will come back to that later.
Another misconception about consumer purchasing behavior concerns their consumption patterns. It seems that many people think that, since the Covid-19 health crisis, people no longer go to stores. Well, it's true! E-commerce is increasingly popular , and consumers appreciate being able to shop from their mobile devices. The proportion of consumers who shop online has increased by 6% in one year , and this trend is unlikely to decline again this year...