How to Create a Business Listing on Google: The Complete Guide

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Encourage people who find you on Google and Maps to become customers with your business listing. © Google - BDM Montage
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Learn how to create and manage your business listing on Google

Why create a Google Business Profile?
Google Business Profile , formerly azerbaijan mobile database as Google My Business, is a free tool for increasing your business's online visibility. Creating a Google business profile allows users to quickly find your business's contact information and news from the first page of Google search results.

1. Improve your establishment’s SEO
The Google Business Profile offers a free opportunity for all local businesses to significantly increase their natural referencing by appearing more easily in the first results of the search engine.

2. Develop your e-reputation
A Google business profile helps improve your online reputation by regularly receiving ratings and reviews from consumers. Highly rated businesses more easily gain the trust of online users, who are more likely to purchase their products in-store.

3. Be geolocated on Google Maps
With a Google Business Profile, your business is automatically listed on the Google Maps app. Accessible on desktop and mobile, the tool features a GPS service to create a direct route to your store. Your establishment is listed on the map among other available shops and businesses.

4. Highlight your company's news
The Google Business Profile allows you to publish your company's news, just like on a social network. You can include text, a photo, or a call to action to increase traffic to your store.

google-business-profile-sheet
A preview of a business listing on mobile. © Google
How to create a business listing on Google?
Want to create your company's Google Business Profile? You can get started today and publish your business listing in just a few clicks. To do this:

Go to the Google Business Profile website , and click Manage ,
Sign in to your Google work account on your computer,
Enter the key information about your establishment (name, category of activity, telephone number, URL of your website, opening hours, etc.),
Click Finish ,
Choose a validation option.
Once verified, it may take several weeks for your business listing information to appear on Google. You can check the verification status of your business listing online through Google Support .

To search for your listing and ensure it is published correctly, simply type your company name into Google's search engine.