On-page SEO: start optimizing your website

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What is on-page SEO
On-page SEO refers to optimization practices performed directly on a website's pages, such as adjusting content, titles and structure, to improve user experience and visibility in search engines.

What is the difference between on-page SEO and off-page SEO?
On-page SEO optimizes all the elements that make up a web page, such as content, links and titles; while off-page SEO works with elements outside the website, such as social networks, reviews, backlinks.

Both strategies aim to optimize a website's visibility and authority. But france whatsapp database on-page improves the website's pages, off-page seeks to bring visitors from other sources or networks.

Some examples of activities that are part of on and off-page SEO:

Off and on page seo examples

Combining both strategies is the best way to bring visibility to a website.

What strategies can help with on-page SEO
To apply on-page SEO to your website, focus on all optimizations that will improve the quality of the page for the user, such as: using appropriate titles with strategic keywords, adopting user-friendly URLs and valuing the quality and usefulness of the content.

Let's understand how to make these optimizations!

Title Tags and Descriptions
Title tags and descriptions are the first elements that a user sees on Google when they search and find your website. They are extremely important, as they are the first impression that the user will have of your page.

Titles and descriptions inform users and search engines about the content of the page, and can be a motivating or demotivating factor for the user to click on your link. That's why you need to think carefully when creating a title.

To choose correctly, do some research and planning to identify the best keyword to insert according to what your target audience has been searching for.
Choose clear and attractive titles for the user, which make them want to click and learn more about your content.
The ideal length for a title tag is between 50 and 60 characters, with this extension the selected title appears uncut on the results page.
Descriptions, in turn, complement the information about the page content, helping to convince the user to click on your link. The ideal length for a description is between 150 and 160 characters.
The best tip for a good description is: insert your keyword in the most natural way possible and describe the content in an attractive way, seeking to give relevance to the content.