The best email subject lines communicate something specific and value-driven to your recipients. In other words, they promise something wonderful if the prospect opens the email.
Follow these tips to keep your catchy email subject lines professional, persuasive, and effective.
1. Engage with Self-Interest
Your prospects are looking out for number one. You’re also looking philippines telegram screening out for number one, but you don’t want to appear that way. You want to be an informer in a world full of “meformers” — people who produce content to promote themselves. You want to produce content that serves others.
Your emails should provide something of value no matter what.
2. Incite Curiosity
In marketing, curiosity is a good thing. It means people are interested and want to learn more.
Think about parenting for a second. If you tell your child that they can’t go into a room in your house because there’s something you don’t want them to see, what happens?
Your kid will going to spend the next 1,960 hours trying every spy trick in the book to sneak undetected into that room. You’ll have a kid who could join the CIA tomorrow without any training.
We’re hardwired to satisfy curiosity. In your subject lines, tease some piece of valuable information recipients can only get from reading on.
3. Make an Irresistible Offer
We talk about offers a lot here on the Hello Bar blog. Offers are what make the marketing wheel turn.
Without an offer, you don’t have any takers. That’s just common sense, right?
But you have to deliver the best offer at the right time. What will convince your readers to click on your email? A subject line that’s impossible to resist.
Offer a discount code or coupon
Provide free shipping on any order for a limited time
Release a new product at half its going rate
Drastically discount a bundle of products or services
These types of offers compel users to click, if only to explore it further and decide whether or not it’s worth their time — or their cash.