Discover Instagram's new Marketing Messages

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Today, social media is essential for driving customer engagement. Sending personalized messages to your customers on their favorite apps can dramatically accelerate your brand awareness strategy. Instagram’s new Marketing Messages feature helps you boost your visibility. Learn how to engage and re-engage your customers to increase your conversions.

CM.com
CM.com
SUMMARY
New: Instagram Messaging Marketing Messages
Benefits of Marketing Messages
How to get Opt-in to send Marketing Messages on Instagram?
Ig.me Links
Instagram Ads
Instagram Stories Responses
The Product Carousel
Private Answers
Instagram Messaging via CM.com
To drive customer engagement, communicating on the right channels is essential. Your brand must be visible where your customers are: on the apps they use every day. Today’s customers no longer want new apps; they want access to content they like, in an environment they are familiar with.

With a rather young user base, Instagram Messaging is an ideal channel to target Millennials and Generation Z. On this social network, these generations are used to creating communities around retail, e-commerce , or tourism brands , for example. Around 90% of Instagram users follow one or more professional accounts, and two-thirds of respondents recognize that Instagram allows them to have more in-depth interactions with brands. In short, this means that on Instagram, your target is willing to interact with your brand.

This platform dedicated to sharing photos and videos is ideal for promoting your products, services and brand image. Personalized interactions via Instagram Messaging represent an added value for your customers, who can interact with your brand on their favorite social network.

Previously, businesses were only allowed to respond to customer messages during a 24-hour window that opened as soon as someone contacted them. No promotional messages could be sent. Outside of this 24-hour window, brands were not allowed to engage with users. But the arrival of new Marketing Messages changes that.

Now, businesses can send promotions and other interesting board members email lists suggestionutside the 24-hour window!

New: Instagram Messaging Marketing Messages
Marketing Messages is the latest feature developed by Instagram Messaging. It allows you to proactively send messages and notifications to opt-in users every day , outside of the 24-hour attention window mentioned above. It’s the perfect solution to keep your followers up to date with your brand’s latest news, and send them personalized promotions to drive engagement and loyalty!

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