Behavioral segmentation takes into account customers' purchasing history , their response to marketing campaigns, and patterns of use of products or features.
Website Activity: To determine this metric, you need to track customer actions, such as the elements or pages they interact with the most while visiting your website.
E-commerce Activity: This is where you monitor your customers' actions when they visit your online store. This could be based on the products they've purchased, or the ones they've seen but haven't purchased yet - their abandoned carts.
Purchase frequency: The more purchases a customer makes, the benin phone number library more valuable they are to your business. Therefore, it is important to determine the value of a customer and consider rewarding customers who make regular or repeat purchases by providing them with exclusive offers.
Customer's Last Interaction: Knowing the customer's last interaction with your business will guide your actions. You can reward positive responses with discounts or direct your customer service team to work on strengthening the relationship with a customer whose last interaction with your business was negative, such as returning an item or leaving a negative review.
The business sectors where behavioral segmentation is most widely used are:
E-commerce: Online retailers use behavioral segmentation to personalize recommendations and marketing campaigns based on customer actions.
Financial Institutions: Banks and financial companies analyze behavioral data to determine customer trustworthiness and provide more appropriate financial products.
Social Media: Social platforms use user behavior data to customize content and advertising offers.
Gaming Industry: In the gaming world, behavioral segmentation helps tailor gaming experiences and provide personalized tasks and items to players.
Telecom: Telecom companies use behavioral segmentation to provide customers with the most appropriate plans and services based on their usage.