E-commerce audit – what is the purpose of online store analysis?

[hmonower921]

Implementing the necessary actions that will help determine the condition of your website in terms of SEO and UX allows you to precisely determine which optimization tasks should be implemented and considered a priority.

This process aims to detect any website imperfections that will become its greatest strengths in the future. An online store audit is performed primarily for the following purposes:

maximizing conversions – the main task of an e-commerce audit is to implement changes that will result in an additional number of conversions (not only in the form of purchasing a product, using a service or signing up for a newsletter, but also in terms of additional inquiries, downloading a PDF, booking a product training session, etc.);
increasing organic traffic – after analyzing the website, specialists suggest what actions will have a positive impact on increasing the ranking of your website for individual keywords in Google (for this purpose, delegated specialists develop a so-called keyword library, research the competition and check the operation of the website, adapting it to current UX standards, technical SEO and content available on the website);
improving user experience – auditors strive to ensure that your online store is as intuitive as possible, has a properly optimized shopping path, and is characterized by a high level of security and interactivity (in order for you to achieve satisfactory results, elements including technical SEO, Core Web Vitals indicators, i.e. LCP, FID bangladesh whatsapp lead
and CLS, and the level of content optimization are verified).
An e-commerce audit also aims to identify valuable information that will help improve your website traffic, such as:

how often a given page is visited,
how users navigate it,
and what functionalities they use most often.
To check how users navigate the website, experts use so-called heat maps.

SEO audit of an online store – what does it consist of?
The functioning of an online store should be verified from various perspectives. Considering current e-commerce market standards and Google guidelines and user requirements, the most important elements are:

SEO audit,
UX audit,
security audit.
It is also important to verify the competition. This will give us insight into the strengths and weaknesses of competing stores – those offering similar products from a related or the same field.

SEO audit
The SEO audit includes all issues related to the authority of the site in terms of indexing robots. Properly conducting an SEO optimization analysis definitely increases the value of the site from the point of view of crawlers and users.

In this case, however, we pay the most attention to the technical adaptation of the service to Google's guidelines. We will analyze its usability in the next point entitled "UX Audit".

SEO audit – the most important elements
Elements we pay attention to during an SEO audit:

a database of keywords that were used to create the content;
the complexity of the structure of headings and the frequency of their occurrence;
the volume of content, its substantive level and quality;
the occurrence and structure of meta tags (title and description);
how to use internal and external links;
adjusting the URLs on the website (we check if they are created in accordance with the user-friendly URL principle);
the quality of the robots.txt file and the site map in XML format (sitemap.xml);
redirects used;
protocol and site version unification status;
correct implementation of language versions;
indexing of subpages on the website.
SEO audit of an online store - areas subject to analysis
SEO audit of an online store - areas subject to analysis
UX audit vs. SEO audit of an online store
When analyzing the usability of your online store, we pay attention to all the elements that support its positioning. In this case, we consider performance issues as a priority, as well as those responsible for the responsiveness, intuitiveness, and interactivity of the service.

UX Audit – The Most Important Elements
When verifying the performance, responsiveness, intuitiveness and interactivity of a website, we pay attention to, among others:

the quality of the HTML and CSS code of the page (this significantly affects the speed of the page);
level of graphics optimization (thanks to this, the website loads much faster);
the state of the website's responsiveness on mobile devices (we want online stores to be created in accordance with the mobile-friendly principle);
the quality of website optimization in terms of Core Web Vitals indicators (we examine the results of ranking measures, such as LCP – Largest Contentful Paint, FID – First Input Delay and CLS – Cumulative Layout Shift);
adjusting the site navigation and menu (we make sure that elements such as site navigation and menu are intuitive – this allows users to move around the site more easily and, consequently, make purchasing decisions more efficiently and confidently.
It is also important to fill in ALT attributes. We verify this aspect with great precision, because correctly added alternative texts of images, graphics or photographs support blind or visually impaired people. Thanks to this, they know what exactly the graphic represents.

Backlink Analysis
Backlinks play a key role in the optimization of an online store for search engines. The quality and quantity of these links have a direct impact on the positioning of the site in search results. High-quality backlinks from reputable sources can significantly improve the visibility of the store, while low-quality links can lead to penalties from Google.