Including a newsletter subscription option when placing an order is one of the most effective ways to collect email addresses in online stores. This method allows you to collect contact information from customers who have already shown interest in a product or service and are willing to receive additional information.
How does it work? When placing an order on the website , the customer is asked to enable the option to subscribe to the newsletter. This is usually displayed as a checkbox that needs to be checked if the customer lithuania phone number library wants to receive information about new products, promotions and discounts. Then, the customer's email address is automatically added to the database for subsequent sending of newsletters.
Why is it necessary? The option to subscribe to a newsletter when placing an order helps to increase the number of subscribers, and therefore potential buyers. In addition, it helps to improve customer relations and increase loyalty.
Conversion when using this method can reach up to 50% depending on the industry and specifics of the business.
Examples of brands that use this method of collecting email addresses:
ASOS: When placing an order, customers are asked to sign up for a newsletter to receive information about new collections and discounts.
Sephora: When placing an order, customers are asked to sign up for a newsletter to receive information about new beauty products and exclusive offers.
Nike: When placing an order, the customer is asked to subscribe to the newsletter to receive information about new collections and special offers.
Zara: When placing an order, the customer is asked to subscribe to the newsletter to receive information about new collections and promotions.
Booking.com: When making a booking, the customer is asked to sign up for a newsletter to receive information about special offers and discounts on hotels.