And you are the winner: you 100 percent know that she visited your website, and what pages did she view. You can use that information for retargeting campaigns or send the information over to sales if they are close to conversion. Learn how to track marketing email impact. #10 Understand the B2B buying journey from start to finish Having a clear understanding of the buyer journey is crucial to developing effective marketing campaigns.
However, the B2B buyer journey can be long, complicated, and challenging to track. Most buying journey tracking tools only look at one user journey. They don’t track it on a company level. But in a B2B tunisia email list environment, you cannot make a decision based on only one user journey. At Leadfeeder, we show the company-level data, so you can see all the buying journeys from the company and what actions they were taking before purchasing.
This way, you can understand what actions led the certain company to a buying decision. That data can be compared to lost deals to better understand what parts of your website, marketing strategy, and buyer journey work so you can make improvements. Learn how to track the B2B buyer journey from start to finish. How Leadeeder helps you to understand B2B buyer intent data Leadfeeder makes it easy to create incredibly specific, custom feeds for the use cases above—and many others.