But it involves a lot of work and preparation, so make sure to hire an experienced team for that. I mean, publishing insightful, SEO-rich blog content twice a week may not seem that hard. But in reality, you’ll have to cooperate with a marketing specialist, an SEO specialist, and several content creators for that. Together, they will search for profitable keywords, analyze the search intent of your audience, research credible information, and craft easy-to-read content.
And you know what? It works! Thanks to some help from an SEO agency, the ContractWorks software company was able to increase the overall organic traffic by 258% and attract around 70,000 new users in one year. Content Marketing A thoroughly considered content marketing strategy encompasses SEO, SMM, case studies, infographics, and other aspects of lead generation in digital marketing. Let’s take a closer look at one of them: content syndication, which involves publishing your content on third-party sites to boost engagement or drive traffic.
For instance, guest posting on Forbes doesn't only expose your content to a bigger audience but also does wonders for people’s perception of your brand. After that, clients will be more likely to view your brand as credible. Retargeting Customers don’t always take the bait on your first try, so you’ll have to add retargeting to the marketing mix. That is, you need to find a way to reach people who have already interacted with your content.
But though it may feel like the case study is about you, it’s important to actually make it about the customer and the value your company has brought them. Webinars Webinars do a great job of positioning your brand vietnam business email database as a thought leader. They also stand out from impersonal forms of content. Unlike videos and ebooks, webinars allow you to interact with your audience and earn their trust, all while showing off your subject matter expertise.
You can attract viewers by partnering up with brands or influencers who have a significant following in your niche. For instance, Kissmetrics worked with Trevor Owens, an author and founder of QuickMVP and Lean Startup Machine, to promote their webinar that taught people how to “start lean.” Email marketing Though it kind of seems outdated now, I wouldn’t recommend discarding email marketing just yet. It’s still there, it still works, the messages just have to be engaging and valuable enough to make people click.
This means no generic stuff that targets everyone and hits no one. That’s where split testing comes in to test different versions of your emails and see which copy performs best. Remember: for every email you test, you’ll have to focus on a specific element, such as the subject line, body text, layout, and CTA. Search engine optimization Like I already mentioned, the right SEO strategy will have Google bringing you better leads.