The article explains why SMS mailings are great for Black Friday promotion, and provides tips and templates for sending out mailings.
How to Increase Black Friday Sales with SMS [Mailing Examples]
Black Friday and Cyber Monday are the two biggest holiday sales of the year. The survey found that more than three-quarters (77%) of email marketers agreed that investing in email promotions on Black Friday yields significant returns.
Statistics on total online shopping spend on Black Friday and Cyber Monday. Source: Adobe ( 2018 , 2019 , 2020 )
But SMS mailings are an ideal way to share information new Zealand phone number library about your upcoming discounts with customers and attract them. Text messages are quick and easy to read. In addition, SMS marketing can be easily integrated with other types of communication to increase sales.
Why are SMS campaigns great for Black Friday promotion?
Text messages have a wide reach and are a direct way to communicate with your potential customers. According to research from Attentive , 91% of consumers are interested in signing up for SMS marketing, but not all companies offer them. Use SMS messages with the right texts and subject lines to increase sales on Black Friday.
Here are a few reasons why SMS marketing is a great way to promote during Black Friday:
Speed: SMS marketing campaigns are delivered almost instantly, so you can be sure that your Black Friday offers will reach your customers on time.
Reach: Not everyone checks their email regularly, but almost everyone checks the messages that come to their phone. So if you want to reach as many people as possible with your Black Friday offers, use SMS marketing.
SMS works well in combination with other communication channels : mobile push, web push, email. You can send a teaser of an upcoming sale via email, and then include additional information in the text of the message, for example, links to your store page or directly to Black Friday offers.
We wrote more about SMS marketing in our other article .